Giza
Egypt
Brass and Wood
Brass and Wood is a leading Egyptian company that started its operations in 1967 with a specialized store in the manufacturing and selling of luxurious Egyptian classic furniture and brass products. Eventually, the second generation of the company's management started targeting social media platforms to market and export the finest pieces and accessories of classic furniture to destinations outside the Arab Republic of Egypt.
In 2017, Brass and Wood transformed from a traditional furniture store into a professional online store equipped with effective marketing channels through social media. It specializes in providing all the needs for classic home furnishing or renovation, offering luxurious and durable furniture pieces with classic and neo-classic designs, along with a wide selection of exquisite home decor items such as antiques, chandeliers, marble works, and wall hangings.
The digital transformation of Brass and Wood was completed under the third generation of management, which contributed to turning the online furniture selling platform into the best integrated electronic market for all manufacturers and suppliers of Egyptian classic furniture. The main goal was to support individuals, stores, and companies specialized in manufacturing classic furniture by providing effective export channels to all countries around the world through an electronic platform that caters to various customer needs and preferences.
NTS played a pivotal role in assisting Brass and Wood (B&W) by successfully implementing the Odoo Enterprise Resource Planning (ERP) system to streamline and optimize their daily business operations. In addition, NTS also spearheaded the development and launch of an advanced e-commerce website for B&W, enhancing their online presence and customer engagement.